YOUR FAITH. YOUR STYLE. MAKE IT KNOWN.
You want what you wear to reflect who you are including your faith in Jesus Christ. NUSELF brings original art, street culture, and direct conviction together so you can make that statement in a style that feels like you.
I grew up in hip hop culture since the '80s. Graffiti was my language. The streets were my classroom. And for a long time prison, drugs, the wild life, I was a hooligan without the "Born Again."
God had other plans. When my life changed, I didn't leave the culture behind. I brought Christ into it. Because the New Testament says we are living epistles and no avenue is off limits when spreading the gospel. That's not compromise. That's calling.
NUSELF was born from learning to marry two loves, art and God's Word without sacrificing either. The harmony I was looking for became the brand you're wearing.
NUSELF is for you, the believer who cares about style and wants to make your faith known. Whether you’re already outspoken or growing in boldness, we create original streetwear that carries your conviction. You bring the faith, the story, and the attitude. We help you wear it.
This welcomes customers at both stages of boldness without requiring them to share your background.
Ephesians 4:24 "Put on the new self, created to be like God in true righteousness and holiness."
The words “put on” inspired the name NUSELF. You put on clothes every day. We want that everyday action to remind you to put on the new self to intentionally live out your identity in Christ. What you wear makes a statement. How you live carries it forward.
Born Again. Built Different. This is NUSELF.
Our Pillars
- Faith-Fueled Creativity
- Streetwear with Substance
- Identity Rooted in Christ
“Put on the new self, created to be like God in true righteousness and holiness.”
— Ephesians 4:24